Production of our new, preservative-free AquaBall with Niagara Bottling will commence in May, and we are aggressively building out our DSD distribution network and increasing club channel distribution. Sherman added “2016 is a pivotal year in the development of AquaBall. Having AquaBall representatives at the store level ensures that our product is in stock where authorized, creates secondary display opportunities, and gives us access to the extensive customer bases of our distribution partners. Key retailers, including Kroger and other grocery chains, are supporting this initiative, and we are making daily progress developing our distribution network. With this in mind, we have decided to change direction and to develop a nationwide DSD distribution network. Consistent shelf presence is necessary for success in the beverage industry. Kevin Sherman, Interim CEO of True Drinks, commented, “In analyzing the sales of AquaBall Naturally Flavored Water, we have determined that the DSD distribution model best supports our sales goals for 2016 and beyond. D & B Grocers covers six counties in Michigan, and Griffin Beverage services nearly 45% of the state of Michigan. Pure Beverage Company covers the entire state of Indiana and select counties in Kentucky. These recent signings are a part of this initiative. True Drinks is currently developing a nationwide Direct Store Delivery ( “DSD ”) distribution network. in Michigan, and Griffin Beverage in Michigan. (OTCBB: TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for AquaBall TM Naturally Flavored Water, today announced the expansion of its distribution network through agreements with Pure Beverage Company in Indiana, D&B Grocers, Inc. IRVINE, CA- (Marketwire – January 20, 2016) – True Drinks Holdings, Inc. I am excited to see AquaBall Naturally Flavored Water expand to new parts of the world and bring fun and great tasting beverages to consumers everywhere.Adds Mike Gottschalk as SVP of Marketing and Design This is the first of many partnership opportunities I envision True Drinks collaborating on outside the United States. These markets, like many others around the world, are looking for beverages that contain healthy, natural ingredients and that address the growing health concerns similar to what we see in the U.S. Our partnership with Dagro International will allow us to share our all natural, zero calorie, vitamin enhanced flavored water to families across the region. Lance Leonard, CEO of True Drinks, commented, “Our dream of sharing AquaBall Naturally Flavored Water with consumers outside of the Unites States has been realized with our first export agreement into South America and the Caribbean. Dagro International is initially focused on distributing AquaBall™ Naturally Flavored Water to over 1,000 retail outlets in Colombia and the Dominican Republic. Together, True Drinks and Dagro have created an aggressive marketing campaign including online marketing, in-store events, radio advertising and event marketing at baseball and soccer games. Dagro International, headquartered in Miami, has been a global beverage distributor for over 22 years servicing markets including Europe, Asia, Latin America, South America and the Caribbean. to sell AquaBall™ Naturally Flavored Water in South America and the Caribbean. True Drinks has partnered with Dagro International, Inc. True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced an international distribution agreement that will make AquaBall™ Naturally Flavored Water available in Central America and South America.
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